Email marketing is a fantastic way to give your customers a little extra love while also keeping them updated on new products or features. But it’s a tricky thing to get right, isn’t it? For many of us, email is the most direct way we communicate with our customers and prospects. Yet, it can be challenging to strike a balance between being too salesy or not providing enough value.
Here are 6 mistakes you CANNOT afford to make with email marketing:
1. Sending irrelevant content. Marketing messages not relevant to your audience will be seen as spam. People won’t just ignore your emails – they will most likely unsubscribe from future communications. Marketing messages that don’t match up with a potential customer’s interests can make them feel like you want nothing more than to advertise.
2. Being overbearing with solicitations. The overbearing email is one of the most annoying things you can send to your contacts. You’re ignoring their needs and preferences with a generic, disingenuous message that doesn’t relate directly to them.
3. Sending out emails without permission from recipients. It’s not just annoying to get a promotional email that you never asked for – it may also be illegal! Sending out unsolicited emails could break the law and result in severe consequences. Always ask permission first before hitting send.
4. Ignoring unsubscribe requests from recipients. One of the most important lessons we’ve learned from email marketing is that unsubscribes are not a bad thing. Unsubscribers make up a small percentage of our total users, but they have shown us what isn’t working for them and taught us how to improve future campaigns. It’s worth taking some time out of your busy day to reach out personally!
5. Sending too many emails to the same group of people. The average person receives over 100 emails a day. That’s an overwhelming amount of information to process, so, naturally, people will start unsubscribing from particular marketing messages when they become too repetitive and annoying.
6. Using an email marketing service that doesn’t have a responsive design. A responsive design means that your email will adjust to fit any screen size. This is a crucial aspect considering most people read emails on their mobile phones.
Email marketing is an inexpensive, cost-effective way to connect with your audience. As long as you consider these 6 basic rules, you’ll be able to reap the rewards of this powerful and versatile form of digital communication.
Feel free to contact us if you have any questions about this blog post or wish to discuss a project.
We would love to hear from you!
